Vision

Envisions to be the leading voice in articulating the advocacy of the housing industry in the Philippines, thus becoming a responsive, esteemed, trustworthy and relevant developers’ organization in the country.

Mission

  • To unite all registered subdivision and condominium developers nationwide under one organization and to champion the welfare of member developers.
  • To ensure a faster, effective and efficient flow of information and delivery of services to the general membership.
  • To partner with the government and other sectors of society towards undertaking programs and policies that foster a sustained housing industry vis-à-vis the economic growth of our country.
  • To promote the highest standards of ethical conduct and professionalism among the members of the association.

History of SHDA

The Subdivision and Housing Developers Association, Inc. (SHDA) has been an active player in the real estate industry for 45 years. The organization, which was originally named Subdivision Owners Association of the Philippines, Inc. (SOAP) was registered with the Securities and Exchange Commission (SEC) on 06 May1970.

The organizers and incorporators of SOAP are subdivision developers: Joselito N. Hernandez, Manuel N. Serrano, Louis S. Bernasconi, Jose Antonio C. Leviste, Robert V. Gatchalian, Victorio V. Soliven, Jose P. Luna, Romulo B. Reyes and Alexander L. Mejia.

SOAP then aimed to unite all subdivision owners and developers under one organization and to influence government policies, laws and regulations that will enhance the viability of the real estate sector consistent with public welfare. While it supported a program of housing for the homeless, this was undertaken indirectly since most of the members of the SOAP focused in developing subdivisions without housing components.

The typical practice then was to sell developed lots on installment basis and the lot buyers were, generally, left on their own to build their own homes by borrowing from banks, SSS or the GSIS to finance construction. This was the prevailing business practice for real estate developers up to the early 80’s, when housing loans from the Pag-Ibig Fund became available to a large number of prospective buyers following the mandatory membership in Pag-Ibig of all private and government employees.

In 1981, real estate developers gradually shifted to house and lot packages. The house and lot packages were pre-appraised and certified completed by the Home Financing Corporation (HFC). The Pag-Ibig Home Lending Program was administered by the National Home Mortgage Finance Corporation (NHMFC) and originated by private banks. Unfortunately, in 1984, the Pag-Ibig Home Lending Program started to falter due to lack of funds brought about by a combination of political and economic crisis and NHFMC’s practice of borrowing short at higher interest rates and lending long at lower interest rates. By the end of 1984, the National Shelter Program of the government was completely put to a halt.

After the EDSA Revolution in February of 1986, the new administration of President Cory Aquino moved swiftly towards re-organizing the National Shelter Program as one of her priorities. On 17 December 1986, she signed into law Executive Order 90, identifying the government agencies essential for the National Shelter Program and defining their mandates, as well as lending mechanisms for home mortgages.

The National Shelter Program of President Aquino became a major inspiration for private developers to undertake large scale mass housing developments for low and middle income members of HDMF, SSS and GSIS such that the SOAP needed to reorganize and redirect its mission, focusing much more on mass housing. The pressure on the SOAP to stay relevant to developments in the real estate industry at that time became so strong that the organization resolved to rename the SOAP to the Subdivision and Housing Developers Association, Inc. (SHDA); amending its articles and by-laws and keeping the same basic purposes but with greater focus on housing.

The SEC approved the new name, SHDA, on 26 March 1987. The members of the Board of Governors who initiated and effected the change of name included: Benjamin P. Agleham, Gabriel P. Casimiro, Estela C. Tanchoco, Virgilio U. Goze, Tomas Q. Soriano, Jose S. De Guzman, Bienvenido S. Uy, Jesus G. Tirona and Benjamin A. Carandang.

From 1987 to 1992, the very first housing boom was experienced in the country with 400,000 housing units delivered and mortgage loans taken out. In April of 1992, coinciding with the very first SHDA sponsored National Developers Convention held at Intercontinental Hotel, Manila, SHDA awarded President Cory with a plaque of recognition for the historically outstanding performance of her National Shelter Program.

Through the years, SHDA has been true to its mission and has performed very well as a real estate and housing industry organization, with chapters in Davao for Southern Mindanao, Cagayan de Oro for Northern Mindanao, Zamboanga for Western Mindanao, Bacolod, Cebu, Iloilo, Leyte, Lucena and Pampanga for Central Luzon.

For all these accomplishments, the valuable contribution of the SHDA National Presidents must be recognized. And they are:

Joselito N. Hernandez, FYs 1970-1972;
Manuel M. Serrano, FYs 1972-1973;
Victorio V. Soliven, FYs 1973-1975 and 1981-1983;
Ephraim N. Santos, FYs 1975-1977;
Lamberto M. Cruz, FYs 1977-1978;
Romulo B. Reyes, FYs 1978-1981;
Amado S. Bagatsing, FYs 1983-1984;
Gabriel P. Casimiro, FYs 1984-1987;
Benjamin P. Agleham, FY 1987-1988;
Virgilio U. Goze, FY 1988-1989;
Manuel B. Villar, Jr., FY 1989-1990;
Eduardo H. Yap, FY 1990- 1991;
Jose S. de Guzman, FYs 1991-1992 and 1997-1998;
Reynaldo S. Guevarra, FY 1992-1993;
Benigno T. Cabrieto, FY 1993-1994;
Andrea V. Bernhard, FY 1994-1995;
Federico C. Gonzalez, FY 1995-1996;
Marcelino C. Mendoza, FY 1996-1997;
Guillermo C. Choa, FY 1998-1999;
Mariano D. Martinez, FYs 1999-2001;
Noel S. Gonzales, FY 2001-2002;
Jesus B. Atencio, FY 2002-2003;
Marilu M. Alferez, FYs 2003-2005;
Willie J. Uy, FY 2005-2006;
Roy D. Calleja, CY 2007;
Eduardo M. Alunan, CY 2008;
Bansan C. Choa, CY 2009;
Manuel C. Crisostomo, CYs 2010 – 2011;
Paul H. Tanchi, CYs 2012 – 2013;
Ricky M. Celis, 2014;
Armenia C. Ballesteros, 2015;
Rodelio B. Racadio, 2016



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