Published on September 26, 2013, Malaya Business Insight:

Key government officials are set to grace the 22nd Subdivision and Housing Developers Association Inc. (SHDA) National Developers’ Convention and General Membership Meeting today and tomorrow at the Fairmont Makati.

Vice President Jejomar Binay, who is concurrently chairman of the Housing and Urban Development Coordinating Council, will keynote the two-day convention today.

This year’s convention theme is Groundwork: Shaping a Sustainable Housing Industry and will cover relevant housing issues, including the first year report on SHDA’s Housing Industry Roadmap.

Legislative champions of housing and land use Sen. JV Ejercito, Sen. Loren Legarda and Rep. Alfredo Benitez will talk about the Legislative Agenda on housing.

To tackle the economic impact of housing, the convention presents National Economic and Development Authority Deputy director-deneral Rolando Tungpalan on Housing in the Philippine Economic Agenda, and Urban Land Institute Young Leaders Group and Brycg Inc. head Eric Manuel on The Philippine Economy: Outsiders Perspective.

Tan Sri Datuk Eddy Chen of the Real Estate and Housing Developers Association Malaysia, provides a global perspective by speaking on the Housing Sector Public-Private Partnership in Malaysia.

Representing the panel on key housing agencies are HUDCC secretary-general Celia Alba, Housing and Land Use Regulatory Board Commissioner Antonio Bernardo, Home Development Mutual Fund president and chief executive officer Darlene Berberabe, Board of Investments Undersecretary Adrian Cristobal Jr. and Land Registration Authority adminstrator Eulalio Diaz.

Speaking on understanding the consumers are PSRC research director Arman Mercado and Acumen Strategic consultant Albert Cuadrante.