The largest industry association of housing and urban developers in the Philippines

SHDA in 2026

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𝐒𝐇𝐃𝐀 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧

SHDA Chairman of the Board Engr. Francis Richmond Villegas, 1st Vice President Atty. Marianne Reyna Lina-Cruz, Corporate Secretary Atty. Mena Ojeda, Jr., Executive Director Santiago Ducay, Ayala Land Inc. representatives Atty. Eunice Ariate and Ms. Shirley Mazon, and Atty. Lanz Olives and Atty. Marga Serrano-Mendoza participated in the 2nd Joint Public Hearing of the Senate Committee on Urban Planning, Housing and Resettlement, chaired by Senator Francis “Chiz” Escudero, on November 10, 2026, at the Senate of the Philippines in Pasay City.

During her manifestation, SHDA 1st Vice President Atty. Marianne noted that SHDA had already submitted its position paper and reiterated the association's support for improving the measures under deliberation. She also presented comments and recommendations on several key bills:

1. On Solar Homes System Financing for Socialized Housing Program, SHDA emphasized the need to ensure that the costs of solar home systems (SHS) do not undermine housing affordability. It also recommended that the application of requirements be prospective and that the establishment of standardized costs and benchmarks, along with their corresponding implementation, be supported by government appropriations.

2. On Balanced Housing Development Program Amendments, SHDA proposed attention to the following matters: treatment and reallocation of cash contribution, valuation of land acquisition costs, separate and periodically adjusted price ceilings, expanded tax incentives, transitional safeguards for existing compliance arrangements, and alternative compliance options for outstanding obligations.

3. On other proposed housing measures, SHDA also expressed its support for additional bills being considered by the committee, including measures seeking to exempt common areas in residential condominium and subdivision development projects from real property tax, provide interest subsidies on loans for economic and socialized housing, and improve the delivery of socialized housing programs.

SHDA reaffirmed its commitment to actively participate in future Technical Working Group (TWG) meetings and contribute to discussions that will help advance policies supporting the housing sector.

#SHDA #SHDACommunity #Senate
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🥂 𝐒𝐇𝐃𝐀 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬’ 𝐍𝐢𝐠𝐡𝐭

The SHDA Kapihan – Business Forum wrapped up on November 6 with an evening of games, fellowship, and networking as SHDA members, industry partners, and suppliers gathered for Suppliers’ Night. The event brought attendees together to build connections, strengthen partnerships, and celebrate their shared contributions to the housing and development sector.

SHDA Chairman of the Board Engr. Francis Richmond Villegas and SHDA National President Mr. Kerwin Padua led the evening’s Thanksgiving Toast. SHDA extends its appreciation to all members, partners, and suppliers for being part of the gathering and for their continued support.

#SHDA #SHDACommunity #SuppliersNight
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☕ The 𝐒𝐇𝐃𝐀 𝐊𝐚𝐩𝐢𝐡𝐚𝐧 – 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐅𝐨𝐫𝐮𝐦 featured a panel discussion and open forum, giving participants the opportunity to exchange insights on e-invoicing requirements, technology, and their implications for the housing industry.

The panel brought together Mr. Mac Kerwin Visda, Director at PricewaterhouseCoopers (PwC) Philippines, who joined Mr. Nikkolai Canceran of P&A Grant Thornton and Mr. Gianfranco Amurao of NOAH Business Applications for the discussion, moderated by Ms. Regina Hahn Siy, SHDA Chief Marketing Officer.

The event wrapped up with the awarding of certificates of appreciation to the resource speakers, presented by SHDA Chairman Engr. Francis Richmond Villegas, SHDA National President Mr. Kerwin Padua, and SHDA 1st Vice President Atty. Marianne Reyna Lina-Cruz.

#SHDAKapihan #SHDABusinessForum #SHDA #SHDACommunity
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